Luxury Hair Beauty Salon Cosmetic Boutique Branding

I was commissioned to create the brand image of a high-end beauty salon in the Dominican Republic.

I parted from the look and feel of luxury beverages such as Veuve Clicquot, mixed with young modern focused copywriting and a diverse model selection for the marketing pieces. Beautiful yet "girl next door" examples so any type of women can relate. The brand provides its clients with a unique experience alongside state-of-the-art coloring techniques and the best hair styling products.

Project collaterals involved a styling brochure, POP sign, the brand's look and feel for digital purposes and photography advice.