so chiseled.

Wanted to share a glimpse of where our North Miami Beach project netted out—

Like a direction shown earlier, this bespoke logotype was inspired by the resurgence of funky typographic experiments that I've been happily noting. With a name derived from lapis lazuli, weighty, chiseled letterforms and deep blue were intuited. The framing device is intended to create a sense of permanence like a bronze plaque at the entry of an old building.