Brand Mark Concept #3

One more final concept from the same project as #1 and #2.

Would be interested in hearing your thoughts on this one.

I think it really pushes the boundaries in terms of what a logo is. I can't say too much, but morse code is at play. Luck had it that the name of the business fits perfectly into a square - though it is jumbled.

Otherwise, taking coded information and translating it into an image, something tangible. Making sense of non-sense. It's not got so much conceptual depth as it shows thinking differently.