Brand Mark Concept #2

Another concept for the same client as Concept #1.

This one gives quite a different take and is much more expressive, less rigid and informal. Whilst still structured in the sense that each line creates a strong focus in the centre, almost optical illusion-like.

It can communicate the "360" degree view, almost like an image taken from an omnidirectional camera where you might see a particular seen in a globe-like fashion.