Brand Mark Concept #1

A concept for a project that I'm currently working on that's under discussion.

Each layer can rotate to create a different arrangement or presentation of the mark, making it flexible and adaptive, which reflects the nature of the business it has been created for.

As the aperture at the centre symbolic of a camera lens or eyeball, something that takes in large amounts of complex information and translates it into a clear image.

Looking deeper, it could also be interpreted as a maze or labyrinth, as the business is dedicated to solving problems and getting to the middle of things.