Library Logo Icon

Logo design concept presented to a local library looking to modernize their brand identity.

The goal was to create a more easily identifiable, flexible, memorable, and universally appealing logo that makes the community excited about the library and its many resources and activities that span beyond just books.

The logo icon at first glance resembles a person reading a book. It was designed to convey a sense of growth, learning, celebration and community. The icon also represents open arms and the diverse resources offered to the community.

The design uses soft rounded edges to maximize its appeal and make it feel more familiar and approachable.