Auksinė Giria Branding

See full project here > https://www.behance.net/gallery/66801831/AUKSINE-GIRIA-branding

Auksinė Giria is a wellness centre in the middle of the beautiful pine forest. This is the first place in Lithuania that in one location unites a variety of practices and activities dedicated to the healthier and more conscious way of life. We created an interactive brand system that reflects the uniqueness of Auksinė giria.

The experiences at Auksinė giria are divided into seven groups: nature, self recognition, discovery, togetherness, relaxation, special occasions and food. Each was allocated its own symbol, which all together become the basis of the brand identity. Each client’s visit to Auksinė giria consists of different experiences. Using strict grid guidelines, the symbols form an individual logo.

In this way a dynamic system was created with emphasis put on different experience every time a logo is used. The language of symbols is universal and allows unlimited combinations.

🌲🌲🌲