Logo design challenge #21 - PaperPack

Zoom-in on logo on packaging for PaperPack.

Monday's creative brief on LogoCore's 30-day logo design challenge was to design a logo for PaperPack, a company that sells custom-made packaging, trays and inserts made out of eco-friendly materials such as bamboo, bagasse, wheat straw, wood, recycled carton and waste paper.

The concept I used to create this logo was the repetition there is in the re-usal of a single material. The isotype is a leaf repeated several times, representing the re-using and recycling of a material.