Circle Of Life Logo For Essence Of Zoi

Logo design idea for Essence of Zoi, which is an all-purpose skin enriching product. The client requested that the logo be earthly in nature. Zoi is the Greek translation of the word "life." Consequently, this mark was inspired by the phrase "The Circle of Life" popularized by the movie Lion King.

I like how this one turned out. Despite the logo's grungy appeal, it still looks organized. It also creates an illusion of peeking down at clay pottery that's being molded. The point is to make it appear as something that came from the earth.