Lift

I think designing just an ordinary air balloon as a logo would have been predictable and way too obvious, so I chose to do a wordmark instead.
I was interested in how I could create a solution that would fit such a company. I took Futura as a benchmark and worked my way around it.
Despite how cliché this solution might look, I think it could work. The L and the f function as the basket of the hot air balloon holding the letter I up.