Humble Jude

This was a fun logo project for a friend starting a microbrewery. I had free rein so I got back to my ink roots. The deer represents life and protection, while the visual style draws from a metal aesthetic that is commonly found in the craft beer world. Since there is an over saturation of breweries in the world, shouting is necessary to stand out. It was my goal to be bold yet approachable. Can’t wait to taste John’s next batch! Cheers.