Invision Branding
Invision....not the invision you're thinking of, but an experience agency out of San Francisco asked us to help them with branding their agency. They told us their brand platform was to "Make_______. Not Noise. Now that could be a number of different things, experiences, impressions, waves, believers...you get it. Although this wasn't the final direction it was one the team was proud of because we felt that it captured the sense of owning the idea of (blank) the best.