Image Clinic — Logo Refresh

Here's a logo refresh for a local small beauty clinic business I've been working with.

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Played around with some different typography pairings and gave the original word mark some room to breathe. A new colour palette was also decided for the new website, and a light, relaxing tone of blue was chosen as a primary colour over the original bold purple.

Just wrapping up a final design guideline/assets package, excited to launch the final website in the next few weeks!