AA&D Wordmark

Dynamic, Friendly, and Blue Collar Craftsman...these were the pillars I wanted my freelance brand to embody. The bouncy red script is a stylized interpretation of my artist signature, embellished with hint of 80's flair (I had a version that introduced a highlight, but it made it feel too balloon-like.) The House Industries Sign Painter font was the icing on the cake, really driving home the service-oriented vibe I desired. Overall, the whole thing feels like the mechanics name patches my dad used to wear, and an attitude of professional courtesy and product pride I want clients to know.