World Cocoa Foundation Impact Story Concept

At WDG, part of our design process is to do a design aesthetic exploration of how a page can look and feel.

In the case of the World Cocoa Foundation (WCF), we felt that the Impact Story page—with its large array of different layouts— would offer a great opportunity to explore different stylistic directions. This particular shot is one of the rejected concepts.

WCF is a non-profit international membership organization whose vision is a sustainable and thriving cocoa sector – where farmers prosper, cocoa-growing communities are empowered, human rights are respected, and the environment is conserved.

Check out the Homepage for WCF, the Membership page, and Environment page.