Revolutionize Consumption

What began as an A/B Experiment turned into one of the most fun projects I had ever conducted. We went from a long page scrolling experience to a simple call to action with a full background image. I took copy that the CFO had written, that was buried in the footer, and made it the main headline and body copy. Every time a visitor would come back to the website, a new fabric pattern would greet them. This was the hardest landing page design to beat during it's reign from 2013-2015. Every stakeholder had an idea they thought could out perform it, and every time the alternate variation would lose.