Revolutionize Consumption

What began as an A/B Experiment turned into one of the most fun projects I had ever conducted.
We went from a long page scrolling experience to a simple call to action with a full background image.
I took copy that the CFO had written, that was buried in the footer, and made it the main headline and body copy.
Every time a visitor would come back to the website, a new fabric pattern would greet them.
This was the hardest landing page design to beat during it's reign from 2013-2015.
Every stakeholder had an idea they thought could out perform it, and every time the alternate variation would lose.