Outdoorsy Brand Identity

Probably one of my favorite projects to date... At my first apprenticeship, I designed a brand identity and responsive website for a mythical business idea I had whirling in my head. What is it? Outdoorsy is a surprise adventure agency that sends fearless nomads to their next outdoor expedition. Whether it's one day of outdoor activities or a three day camping trip — Outdoorsy guides you on an unexpected itinerary. The catch? You won't know where you're going until the day of your trip.