Synapse Logo Explorations

Synapse is the Segment user conference, a one-day event designed to help engineers, product leaders, and growth marketers harness the full power of their customer data.

After several brand sprints and synthesis, we concluded that Synapse conference is about connection, an event that brings together forward-thinking individuals from around the globe to discuss key trends touching all things data.

Here we show few of all the sketches before we landed on the final Synapse identity.