Adidas : Digital Soccer Ball Pitch

This design was pitched to Adidas for the launch of their Digital Soccer Ball (eventually renamed "SmartBall"). This innovative ball has digital sensors and pairs with a smart phone via Bluetooth. After kicking the ball, the user sees measurements of the ball's speed, bend, spin and flight path. This design references both the high-tech capabilities of the ball (lines referencing spin and the data readout), and potenital increase in skill and stature (heroic ball highlights and stadium floodlights).