3dema Visual Identity

Had the pleasure of working pro-bono alongside verynice.co with Quarter Zero, a program that inspires high school students to create socially conscious startup ideas. I helped two different groups create brand identities for their startups.

This one is for a cool idea to use 3d scanning tech to reinvent the physical therapy process by helping doctors track patient recovery without the need for a visit. By scanning their injury a 3d model is created that allows the doctor to measure swelling without the use of a volumeter.

The name is a visual pun the smashes together 3D + the medical term for swelling, edema. 3d+edema = 3Dema.
The mark itself references the axial positioning controls typically found in 3d modeling.