E-Commerce Website Lite View

A problem with some e-commerce websites is that the buying interface is sometimes too overwhelming because of the amount of options.

My solution to that is Lite View. Toggled by the icon on the bottom right corner of the product image, the simple interface only shows the product name, a brief description, price and the 'add to basket' button. Lite View helps eliminate quandary when buying a product as it does not show any variants or options.