Splashes of California color

Located in La Quinta California, Torre Nissan serves customers from the Coachella Valley, Palm Desert and surrounding cities. Their existing branding consisted only of their logo, which uses a paint textured typeface.

Using their logo as inspiration, I created playful graphics to highlight their vehicle inventory. I showcased their beautiful location in La Quinta by selecting images of the local landscape to use as fixed grayscale backgrounds behind the colorful paint splatter vehicle images.