Other World Computing (OWC)
OWC (macsales.com) is the leader in innovative upgrades for Mac fans. This project has been a huge overtaking involving branding, designing for a proper eCommerce platform and working around legacy backend systems. My goal was to elevate the brand, give them a more typical shopping experience and make the site mobile-friendly. I was the sole UI/UX lead and designer for the entire project.
Attachments show desktop and a homepage before my involvement.
Project totals 250+ screens - happy to show specific template and UI samples!
Please visit my portfolio (www.jeffmcallister.com) for detailed work.