BookWorm - Thirty Logos

Hey guys :)

Day 14 of Thirty Logos is BookWorm! A growing online bookstore.

Right off the bat, I knew that illustrating and incorporating a worm in this logo can be a very risky choice so I went for the rather abstract concept of what worms usually do? They dig the earth for food. Here a bookworm is digging the earth for books! Pretty neat, right? Or is it? I am not really sure.

What do you think? This was really quick and fun. :)

Thanks.