Visa Transaction Model
This is a presentations comprised of two large displays, projection mapping and a model builder app. The presentation illustrated how potential Visa transactions are lost through a model which can be easily built and updated in realtime.
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The potential transactions from different demographics fall from the top of the ramp. Each section of the ramp represents a failing reason and it's fail rate. Potential transactions rolls all the way down the ramp without dropping out in the middle represents a successful transaction.