Volvo V60 Car Advertising

After much research into our initial concept, we've stumble across and old VOLVO advert "This is not your uncle Olaf's Volvo". Yes it is, while the brand is recognised above all for it's trucks and old car models.

Here, where art unfolds before your eyes, the key element we wanted to inherit from this successful project and build upon was first and foremost highlighting Volvo’s existing core qualities, simplicity of design, functionality and leading in innovation.