Topeka Zoo Brand Applications

Topeka Zoo's new brand is capable of a multitude of applications across a variety of branded material and content. The versatility of the brand’s colors and patterns allow for a fun and inviting voice when targeted towards families, as well as a serious and professional tone when addressing serious topics such as conservation, zoology and donor contributions.

When paired with photography the corresponding pattern and color set is used. For instance, the lion is shown with the orange set belonging to the mammal icon and pattern. The frog is paired with the amphibian pattern.

Our hope is that the expansiveness of the brand and variety of its applications will not only inspire zoo patrons but also the Topeka Zoo’s internal marketing team with a wealth of content to build with, as well as upon for years to come.

View the full case study: https://bajillion.agency/topeka-zoo/