Rethinking Color

Spent some time today revamping Hustler Turf Equipment's neutral palette – previously just varying percentages of black.

The new palette contains a hint of indigo which is the split complementary to our Hustler yellow (directly across from our yellow on the color wheel). This provides a great pairing.

While I was at it I put together a prototype for an online Visual Identity Guide. Hoping to have the chance to build it in the near future as it'd be a great tool for our dealers as well as internal staff.