SugarWOD Identity

We're very happy to reveal new work for our friends at SugarWOD.

SugarWOD is a widely-used CrossFit application that allows you to record your workouts as well as follow and encourage other athletes with "fist bumps".

We redesigned their brand from the ground up, starting with their core identity and moving through to their art direction. We then took the initial design and applied it to all of their swag, website and application design.

Our goal was to create a friendly and approachable CrossFit community, that anyone of any skill level could relate to and feel comfortable in.

Check them out at: www.sugarwod.com