Archer

Archer, my selected typeface has broad implications not only for the text set in that face, but also for the whole scope of the design artifact. My objective was to create a successful and beautiful typographic design, with the history, use, and audience of the design and its components carefully considered. This process provided me with insight into the historical depth and evolution of Archer as a typeface design while allowing exploration through the close examination and application of the typeface to a relevant visual communication design.