Logo Zedelgem

We did a full rebranding for the Flemish town Zedelgem. Together with Knight Moves we did a huge research track where we talked to citizens, did a survey, and had a lot of branding workshops with the people working at Zedelgem to untherstand the town and how people look at it. We agreed on the brand values 'nature, warmth and vividness'. This logo is the end result; we work with round letters, a playful 'z' and a fresh green gradient, which fully matches the brand values and the insights we gained from the research. I'll post some extra shots later! 😃