Graphic Campaign 2018 Frijoles Goya Foods® Spain

Hi Dribbblers! This is a food lettering design for GOYA´s annual campaign "Frijolízate durante todo el año/Frijolízate throughout the year" in Spain, for newspapers and other printed and on-line media, whose main aim is to highlight the versatility of this kind of bean in latin and spanish cuisine throughout the year, drawing a paralell with seasonal clothes. The translation is: This winter...COAT and grandmother´s stew. To understand more and see the whole piece and full campaign, please visit: https://www.behance.net/gallery/67073351/Graphic-Campaign-20172018-Frijoles-Goya-Foods-Spain
Thanks for watching & reading!