Celebrating Schenectady Wall

The Broadway Parking Garage is the largest lot managed by Park Schenectady. It is the place to park when attending Proctors, Bowtie Cinemas, Schenectady Greenmarket, or grabbing a meal. With five floors it is served by two elevator banks. I proposed that we create graphic panels on the doors of the elevators that would draw attention to the space, celebrate Schenectady, enhance way-finding and beautify. In essence, we would create hidden Instagram-able places.

Illustration by Paul Engel and Chelsea Leder of Bear Design Co.