Wink Wellness Bowl Cafe
We're currently working on an acai bowl cafe based out on the west coast, and Wink was one of the names they we're thinking of going with. They ended up choosing another name, and another look, so this little guy ended up on the cutting room floor.
Wink plays on the idea of a smoothie bowl being a less-guilty treat. A little sweet and a little indulgent, but not as terrible for you as ice cream, the name 'wink' plays on this idea of flirtatiously getting away with making a healthier choice. The i easily translates to a winking eye, and the use of the winking smiley face is a playful symbol that connects with the younger audience. The smile of the emoji also mirrors the shape of a bowl. The colors are influenced by the warm pinks and purples often found in acai and other smoothie bowls.
Like what you see? Check out Vigor, a restaurant branding and marketing agency in Atlanta online!