Custom logotype and boat mark

Working board showing just some of the concept exploration for a custom logotype and logomark for a beautiful 34m yacht. We covered loads of exploration and branding applications in a really short timeframe, focusing on getting ideas out on paper/screen to test them, rather than doing a lot of planning. I've attached a few of the early sketches and one of the final mockups. Logomark & illustration work done by my partner https://www.instagram.com/drnjnsn/