The new Campbell's soup

I get it. But also, I don't.

I feel incredibly sad for kids these days that buy into brands, dropping serious cash on "things we need".

I know Kanye's part of the problem, but I gotta quote him on his views on branding: “I don’t wear branding. When I see branding, I see insecurity. And I see people buying security. Buying it back through a brand. Protection, a badge. Like, don’t mess with me in high school…I got Supreme on”