Spinning Website Redesign + Branding

Spinning is the creator of and original name of group indoor cycling. They celebrate their global Spinning Community that speaks more than 25 languages and needed to redesign their site to hit revenue goals and increase engagement from the consumer and pro audiences. Additionally, their new site needed to be a hub for their community to continually connect by Finding a Class, Becoming Certified, and buying the latest gear.

After a deep on-site discovery, followed by technical + competitive research for the website, we worked through developing a new brand aesthetic to elevate the entire Spinning experience. An intuitive click-path paired with audience-specific lifestyle imagery proved instant success. Following launch, Spinning saw an increase in average order value & conversion rate and a decrease in its overall bounce rate.

2016 Silver Addy Award Winner, Consumer Website. Completed while at Groove as the Lead UX/UI Design Strategist.