TRX Make It Personal Campaign

TRX was looking to run a new campaign that attracts and aligns with 6 athlete verticals to sell the magnitude of ways TRX can be used to enhance strength and endurance, no matter the sport. This campaign was not only about revenue targets, but building brand awareness that will lead to loyal advocates of TRX.

By setting a strategy and execution that involved workflows and touch points through landing pages, emails, display and social retargeting - TRX is still continuing to see revenue and brand loyalty gains. The concept of creating individual, personalized workflows with unique photography that mimicked specific movements/workouts tailored to each athlete through an interactive experience proved great results as the campaign is still running a year later.

Completed while at Groove as the Lead UX/UI Design Strategist.