Wish Shopping — Community Feature

A quick design exploration of a potential Wish Shopping app feature considering community among shoppers of the popular affordable goods app.

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This was a design exercise for Wish that focuses on how cultivating a community of shoppers might be a strong tool in creating engagement and retention while bringing like-minded people together to share and shop.

I explored multiple concepts but focused on a concept for encouraging shopper and merchant users to come together. The new feature would focus on developing an enhanced product browsing experience containing rich media content.

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Overall, this was an interesting product space to explore. Going forward I want to focus more on understanding Wish's main business needs backed up with data, considering potential constraints such as communicating the relevancy of Wish hauls and how the merchant-influencer relationship could be established.