P.R.I.D.E.

Partnership, Respect, Integrity, Determination and Empathy, known as P.R.I.D.E.

This brand identity, created for our local primary schools student values, evolved from the massive 150 year old oak at the center of the school grounds and the golden acorn awards given to students for demonstrating the values in their day-to-day school life.

I wanted the logo to have strong cultural references with the branch flowing into the koru and the Maori wording.

Thanks to @Rich McNabb for the draft :-)