Asics Tiger - WhatTheGel

I’ve been asked by @theadventuresofagency to create four animations to be used as parts of a short brand film for the launch of @asicstiger ‘s What The Gel campaign.
The goal was to create strange and oddly satisfying type animations based on the iconic GEL substance. Thanks @MaxPirsky

Check all the animations and the film here: https://www.behance.net/gallery/65082973/Asics-Tiger-WhatTheGel