Archetype Foundry Logo

A simple, yet elegant logo for my new foundry— https://archetype-foundry.com/

The logomark is composed of the lowercase ‘a’ and ‘f’. The lowercase ‘a’ also resembles the first letter of the Tamil alphabet ‘அ’, my native language, which signifies the beginning of something new.

And, the terminals of both the ‘a’, the ‘f’, and the whitespace between them form a T, for Type. Pretty neat, huh?

Posted on Jun 29, 2018

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