4runner Wilderness Therapy

A throwback to a responsive, high fidelity VR experience for the Toyota 4Runner that we built. In partnership with the team at RAPP LA, IDOL handled all aspects of the creative concept, production, and launch.

The campaign concept was Wilderness Therapy. At it's core, it allowed users to immerse themselves in beautiful, remote locations via the Toyota 4Runner – all from the comfort of their living room. Users could explore 360º in each majestic location, getting that sense of adventure and tranquility that only nature can provide.

Expertise covered the full creative spectrum including: creative strategy, location scouting, photography, retouching, VR scene stitching, experience branding, site UX and UI design, sound design, as well as full responsive development.