The Value of Customer Interview Questions in Product Design

80% of businesses fail in their first year—a large number of these casualties are due to a lack of customer research.

Toptal Designer Igor Savelev walks us through the steps required to conduct an effective customer development interview, in an effort to prove product ideas before investing excessive time and money in validating them.

https://www.toptal.com/designers/user-research/value-of-customer-interview-questions?x=d