Tozo Patterns

To develop Topeka Zoo and Conservation Center's brand we looked to create an expansive set that tells their story and put their best attributes on display.

We developed an abstracted icon set that lays the foundation for telling Topeka Zoo and Conservation Center’s story. These icons are applied in patterns intended to subtly guide the viewer while leaving room for their imagination to fill in the rest of the story.

The ToZo iteration was part of a natural progression of the brand. Personal, conversational, and social media friendly, this lovable crest allows for the community to easily adopt the brand as their own.