Freelance

Day # 20 of the Thirtylogos.com design challenge. Freelance is an online platform for freelance creatives of all types, providing them a way to manage and balance invoices, time, projects, client communication, etc. Freelance requested a clean and simple typeface and didnt have a logo design in mind, afraid that it might single out certain creative groups and leave others out. My interpretation was to use this final design as an app icon, and chose to make it into the shape of an F and in the shape of a pointer to symbolize that regardless of creative backgrounds, Freelance will always provide direction. I hope you enjoy. Feel free to comment or critique!