Ogilvy & Mather: Eight Traits
Ogilvy & Mather associates believe in a state of divine discontent. They are crazy enough to think they can change the world, and actually do. They are curious and dissatisfied with status quo. They are intuitive and go with their gut. Free Spirited. Persistent and unwilling to give up. They are pervasively creative.
A focus on eight traits has grown into one of the largest marketing communications companies in the world.
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