Topeka Zoo Rebrand

To develop Topeka Zoo and Conservation Center's brand we looked to create an expansive set that tells their story and put their best attributes on display.

We intentionally chose not to limit the color palette, reflecting the vibrancy and diversity of the animals and habitats the zoo is working to preserve.

The wordmark is comprised of a customized sans-serif font. We created a variety of lockup options to maintain a fully-expansive brand family, allowing flexibility in execution and to capture the breadth of the zoo experience.

View the full case study: https://bajillion.agency/topeka-zoo/