House Method Branding + Web Design

Homepage concept for House Method. House Method is a blog and review site dedicated to inspiring and equipping women to develop a personal method for designing spaces and lives that work for them. They wanted to update their branding and website without changing their existing logo, so I added an extensive color palette, new typography, photography guidelines, and a set of unique graphic elements to the brand identity set. This homepage mockup demonstrate how these elements could integrate with their website. Ultimately the third and fourth designs on this page (a sample homepage and blog content page) were chosen as the basis to build out the full new set of brand guidelines, included below.