Throwback Wednesday.
A little Throwback Wednesday to what almost was for a grilling client of @Magnetic Creative - Nexgrill. I've said it a lot throughout my posts on here, but I'm going to say it again - one of my favorite parts of starting a new project is the freedom of the initial exploration process.
Tone of voice, imagery choice / style and color palette alone can completely shift the entire vibe of a brand. When we kicked off our partnership with Nexgrill over a year ago now we flushed out two separate concepts in the very early stages on the project. Color palette and image stylings were the major contrast between the two, and to this day I still love the bold color contrast of this direction.
In the end the right decision was made to move forward with the other variation, but you can't beat the feeling of going into a creative pitch stoked on everything you are about to reveal and waiting to see the initial reactions of the client.
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Searching for your True North? We would love to hear about how we can help. Email us hello@mag.cr
